Is self-publishing really the right choice for me, or should I try the traditional route? What are the necessary skills and steps to self-publishing?
Whether you are just starting out, or haven’t been seeing any results in your self-publishing journey so far – we will be talking who self-publishing is for (and it’s not for everyone), and touching on the 6 steps/stages of the self-publishing journey.
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In the beginning of my career, I had doubts about whether to self-publish or go the traditional route. Hearing the success stories of “new discoveries” and how they became bestsellers made me wonder.
Or maybe you’re in the beginning and have self-published and not seen any results yet.
Self-publishing is hard, there is no doubt about it. It requires so many more skills apart from writing craft – which in itself is a mastery that we will learn for our whole lives.
So first, we will discuss who self-publishing is for because it is not for everybody and you have to calculate the costs before you set out and are disappointed.
Then, I will give you some great How-to steps and resources that I used to learn and keep on learning the skills self-publishing requires. Very rough overview – but sometimes that’s what we need to get the big picture and refocus.
1. Who is self-publishing for?
- those who love the control
- those who are not afraid of challenges and technical stuff
- those who want to make a long-term living with writing
- don’t want to wait for the gatekeepers
- those who are willing to invest into becoming a professional (editing/cover/courses, mastering the game)
The decision is basically between business and long-term living or just art and writing for the sake of it.
2. How to
#1 write an awesome book
- Master the writing craft – it takes study and practice
- don’t expect your first book to be a masterpiece but always raise your bar
- there is so much to learn, it IS a craft not only art if you’re writing for readers
#2 invest in professional editing
- Developmental editing – the editor is working on your story and characters, especially useful with the first books
- Copy editing/line editing – style and grammar, very important as well if you want to be professional
#3 package it like a professional
- become the marketer/CEO of your business now, not the writer
- think in terms of genre and audience
- hire a cover artist
- Who is this book for? Who is your ideal reader?
#4 master the game of building a platform
- email addresses, freebie, website
- master the email Marketing game
#5 master the retailers and advertisement
#6 never give up and keep writing – it takes years!
Your next book is your next step to make it better and better and better and build a backlist!
A selection of books that are really useful:
Let’s Get Digital: How To Self-Publish, And Why You Should (Third Edition) (Let’s Get Publishing) (Volume 1)
Strangers To Superfans: A Marketing Guide to the Reader Journey (Let’s Get Publishing Book 2)