#14 – Self-publishing: Is it the right choice for me?

Is self-publishing really the right choice for me, or should I try the traditional route? What are the necessary skills and steps to self-publishing?

Whether you are just starting out, or haven’t been seeing any results in your self-publishing journey so far – we will be talking who self-publishing is for (and it’s not for everyone), and touching on the 6 steps/stages of the self-publishing journey.

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In the beginning of my career, I had doubts about whether to self-publish or go the traditional route. Hearing the success stories of “new discoveries” and how they became bestsellers made me wonder.

Or maybe you’re in the beginning and have self-published and not seen any results yet.

Self-publishing is hard, there is no doubt about it. It requires so many more skills apart from writing craft – which in itself is a mastery that we will learn for our whole lives.

So first, we will discuss who self-publishing is for because it is not for everybody and you have to calculate the costs before you set out and are disappointed.

Then, I will give you some great How-to steps and resources that I used to learn and keep on learning the skills self-publishing requires. Very rough overview – but sometimes that’s what we need to get the big picture and refocus.

1. Who is self-publishing for?

  • those who love the control
  • those who are not afraid of challenges and technical stuff
  • those who want to make a long-term living with writing
  • don’t want to wait for the gatekeepers
  • those who are willing to invest into becoming a professional (editing/cover/courses, mastering the game)

The decision is basically between business and long-term living or just art and writing for the sake of it.


2. How to

#1 write an awesome book

  • Master the writing craft – it takes study and practice
  • don’t expect your first book to be a masterpiece but always raise your bar
  • there is so much to learn, it IS a craft not only art if you’re writing for readers

#2 invest in professional editing

  • Developmental editing – the editor is working on your story and characters, especially useful with the first books
  • Copy editing/line editing – style and grammar, very important as well if you want to be professional

#3 package it like a professional

  • become the marketer/CEO of your business now, not the writer
  • think in terms of genre and audience
  • hire a cover artist
  • Who is this book for? Who is your ideal reader?

#4 master the game of building a platform

  • email addresses, freebie, website
  • master the email Marketing game

#5 master the retailers and advertisement

#6 never give up and keep writing – it takes years!

Your next book is your next step to make it better and better and better and build a backlist!



The Creative Penn Podcast
Sell More Books Show

A selection of books that are really useful:

Newsletter Ninja: How to Become an Author Mailing List Expert

Gotta Read It!: Five Simple Steps to a Fiction Pitch that Sells

Let’s Get Digital: How To Self-Publish, And Why You Should (Third Edition) (Let’s Get Publishing) (Volume 1)
Strangers To Superfans: A Marketing Guide to the Reader Journey (Let’s Get Publishing Book 2)

How To Market A Book: Third Edition (Books for Writers Book 2

Reader Magnets: Build Your Author Platform and Sell more Books on Kindle (Book Marketing for Authors 1)


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